Summer 2020 has arrived at an arrhythmic tempo for most. Our lives are morphed by the inter-pandemic state of life and more importantly the profound rise against inequalities. Even though a single person cannot change the world, a multitude of people changing their own lives will. In this perspective, appearances, the most trivial of personal choices, more than ever help one state the kind of life and values one aspires to. Our campaign #boldgoldjewellery “Make a Statement” we revisit statement jewellery in all its forms. With four incredibly talented French jewellers: Tournaire, Michèle Baschet, Little Ones Paris, Thomas Arabian.
What is statement jewellery?
By definition remarkable and unique, a statement jewel is one that stands out first in an outfit. Do you remember Angelina Joli’s outfit at the 2009 Oscars? No, you remember her fantastic Columbian emerald ear pendants. They could have been the eponym of a statement jewel! In fine jewellery, statement pieces translate into 4 categories: bold gold jewels, extraordinary gems, artist jewellery, and striking design.
Be gold, be bold, be true, be you! Or the four types of statement jewellery:
ARTIST JEWELLERY: the most socially engaged type of jewels! Artist jewels are often created with a deep connection to certain causes. Think of Thierry Vendome and his love for Armenia or Sara bran and her dedication to nature. When you buy jewels by engaged artists, you contribute to their cause.